How to Build Trust with Storytelling (Even If You’re Not a “Natural”) with Karen Eber

Success isn’t just about strategy—it’s about how you communicate it. And when the message isn’t landing, it’s probably not your offer. It’s your story.In this episode, storytelling expert Karen Eber joins A.J. to explore how to build trust with storytelling—whether you're pitching, leading, or aligning your team. You’ll learn how to craft stories that connect, convert, and evolve with your business.🎧 Inside this episode:Why origin stories can actually hold you backHow to find your customer’s pain—and tell the story they needThe storytelling structure that works across leadership, sales, and cultureHow to plan a full year of strategic story contentWhy systems beat charisma every timeIf you're tired of messaging that doesn’t stick or storytelling that never quite clicks, let’s change that. 👉Work with A.J.🔗 Resources + Guest Links:Karen Eber: Website, LinkedIn, XBook mentioned: The Perfect Story by Karen Eber

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