What if everything you know about “value-driven copy” is wrong?In this episode, I talk to Will Green, Founder of Copy Road, about what actually makes copy convert. We dive into the difference between trust and tricks, and why the best copy doesn’t need a sales funnel—it needs a promise, proof, and process.🔥 What you’ll learn:Why most copywriting fails (and what to do instead)The dead-simple rule that drives Will’s 7-figure campaignsHow his offshore team is helping founders scale video at 80% less costWhy he thinks “free value” is overrated—and what to do insteadWhat founders get wrong when hiring copywritersWant to grow with less noise and more clarity? 👉 Work with A.J.🔗 Resources + Guest Links:Will Green: Website, LinkedIn, X
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