Show Notes: In this episode of the Beyond Beauty podcast, Anne reconnects with her former colleague Joanne Luciano, who has transitioned from a career in the beauty industry with Estée Lauder Companies to a role as the Vice President of Development for the Alzheimer's Association's New York City chapter. Joanne shares her journey from starting at a cosmetics counter to developing marketing strategies and special events globally. She discusses the importance of adaptability, problem-solving, and understanding consumer behavior. Joanne also talks about her pivot to the non-profit sector, emphasizing transferable skills and the value of passion and confidence in one's abilities. Additionally, she touches on her love for travel and how it fuels her creativity. Joanne provides career advice, highlighting the significance of embracing change and staying true to one's interests. The conversation also delves into the impact of Alzheimer's disease on families and Joanne's commitment to her work in supporting affected individuals. About Joanne Luciano: Joanne aka “jojo” Luciano put her faith in her transferable skills and made the leap from being a passionate and innovative beauty executive to a mission driven VP at the Alzheimer’s Association NYC Chapter where she raises necessary revenue to aid the organization in the advancement of their mission - a world without Alzheimer’s and other dementia. Joanne thrives on being present and experiencing the world at large which comes through her work in a big way. At any moment, you can find Joanne...jojo wandering about lesser known neighbourhoods on her off hours. You can learn more about the Alzheimer’s Association’s mission at alz.org and follow Joanne at @jojowandersofficial on Instagram, Threads and Facebook. Timestamps: The beginning (00:00:05) Introduction and reminiscing about past work experiences in the beauty industry. Career beginnings in the beauty industry (00:01:59) Joanne's journey from working at a cosmetic counter to climbing the corporate ladder in the beauty industry. Navigating career transitions (00:04:26) Joanne's proactive approach to seeking advice and making career transitions, including relocating for opportunities. Finding the right career path (00:07:24) Joanne's realization of her true calling in developing ideas and people, leading to a rewarding career. International experiences and consumer engagement (00:11:18) The impact of international travel on understanding consumer behavior and creating engaging experiences in the beauty industry. Pivoting to a mission-based role (00:17:28) Transitioning from the beauty industry to working with a philanthropic arm and the challenges and rewards of connecting a brand with a not-for-profit cause. Work at the Alzheimer's Association (00:19:04) Joanne's role in fundraising and the mission of the Alzheimer's Association, focusing on research, care, support, and awareness for those affected by Alzheimer's and other dementias. The pivot in career (00:22:30) Discussion about making a career pivot, the challenges, and the importance of believing in oneself. Advice for making a pivot (00:24:45) Joanne gives advice on making a career pivot, emphasizing transferable skills and targeting unique points of difference. Passion and belief in oneself (00:28:22) The importance of believing in oneself and having passion for the new career path, with reference to mentorship and positive affirmations. Traveling and exploring (00:30:24) Joanne's love for travel, how it fuels her creativity, and her exploration of local communities during the pandemic. Photography and positivity (00:34:39) Joanne's passion for photography, adding humor to her work, and the importance of bringing positivity to the world. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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