Building Success with Experiential Marketing with Sheila Rondeau @ MOGXP

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Sheila Rondeau, an experienced executive in marketing and business operations within the beauty and consumer goods sectors. Sheila shares her career journey from military service to marketing at Anheuser-Busch, and eventually to entrepreneurship. She discusses the importance of experiential marketing, the role of data and AI, and maintaining authenticity. Sheila offers valuable advice for aspiring professionals, emphasizing career management, networking, and continuous learning. She also highlights her recent book, "The Art of Experiential Marketing," and encourages listeners to connect with her for further insights. About Sheila: Sheila Rondeau is a driven and experienced executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast paced, competitive business environments. She is fully capable of leading a full array of enterprise marketing responsibilities, as well as general business operations, building foundations enabling the company to scale for growth. Sheila has architected strategic partnerships with key clients such as Toyota, Budweiser, PepsiCo, Walmart, State Farm, CVS, Kellogg's, Optimum-Nutrition, General Motors, Macy’s, Essence, GSK, Monsanto, Diageo, Colgate, Rite Aid, P&G, Corona, Pedigree, M&M Mars, Sony, Bacardi, Mike's, Bel Brands, Activision, Ben & Jerry's, Discover, Pfizer, and Clinique. Sheila is skilled in the successful application of innovative marketing strategies that enable sustained growth, expand revenue, elevate brand awareness, and improve customer acquisition. She has extensive experience working with industry-leading brands on experiential marketing campaigns. Timestamps: Sheila's Career Start (00:02:11) Sheila shares her unexpected entry into marketing after military service, starting with Anheuser-Busch. Career Progression (00:03:41) Discussion on Sheila's journey from entry-level roles to becoming an entrepreneur, emphasizing experiential marketing. Challenges of Entrepreneurship (00:05:15) Sheila reflects on the realities of owning a business versus working in a corporate environment. Importance of Data in Marketing (00:07:07) Exploration of how data is crucial for measuring marketing effectiveness and return on investment. Managing Business Operations (00:10:02) Building a Dream Team (00:11:03) Advice on assembling a reliable team and delegating responsibilities to ensure business success. Career Management Advice (00:12:59) Balancing Work and Family (00:14:47) Self-Assessment as a Business Owner (00:16:36) Sheila shares the importance of self-reflection and accountability in business ownership. Encouraging Discomfort for Growth (00:17:30) Strategies for stepping out of comfort zones to foster personal and professional growth. AI's Impact on Marketing (00:19:07) Sheila discusses how AI can enhance marketing efforts while maintaining authenticity. Future of Experiential Marketing (00:21:53) Exploration of how experiential marketing is evolving in a post-COVID world, focusing on community and in-person interactions. Experiential Marketing Insights (00:22:21) Sheila discusses the importance of blending digital and face-to-face experiences for deeper emotional connections. Challenges of Hybrid Events (00:23:12) Sheila highlights the difficulties of hybrid events, noting that in-person attendees often have a superior experience. Advice for Career Starters (00:25:00) Sheila shares practical advice for young professionals on how to navigate their careers effectively. Networking Through LinkedIn (00:25:49) Staying Engaged in Conversations (00:26:47) Sheila emphasizes the importance of being prepared and respectful during networking meetings to maximize opportunities. Self-Reflection on Life's Stand (00:28:29) Sheila reflects on her proactive approach to life, stating she is always on the field, not in the stands. Launch of Her Book (00:28:54)

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