Conversations with Ben Reynolds, Head of Partnerships at Particl

Show Notes: In this episode of the Beyond Beauty podcast, Ben Reynolds, Head of Partnerships at Particle, discusses his transition from psychology to tech, highlighting Particle's role in providing data for e-commerce brands to enhance product and pricing strategies. He emphasizes the importance of data in product development and the benefits of AI in decision-making. Ben shares his journey from direct sales to partnerships, underscoring the value of long-term relationships and diverse revenue channels. He advises tech career aspirants to embrace opportunities and pivots. The episode touches on the challenges of a small company and ends with Ben's personal love for travel and his wish for teleportation as a superpower. About Ben Reynolds: Ben Reynolds is Head of Partnerships at Particl where he focuses on creating relationships with agencies, PE/VC firms, and other SaaS companies. Prior to Particl, Ben managed multiple teams at Podium and had a stint at Enterprise Holdings. Timestamps: Ben's Career Journey (00:00:15) Ben shares his career transition from studying psychology to working at Enterprise Holdings and then transitioning to the tech space. Introduction to Particle (00:03:02) Ben explains what Particle does, providing e-commerce brands with data for product and pricing decisions. Consumer Learning Curve (00:05:03) Discussion on the learning curve for consumers and how Particle markets to and educates potential customers. Customer Feedback and Product Development (00:06:42) The importance of customer feedback in product development and the decision-making process for product features. Ideal Customer for Particle (00:09:03) Ben explains the ideal customer for Particle, focusing on apparel, accessories, health and beauty, and home goods brands. Pricing Optimization (00:10:58) The impact of economic conditions on pricing decisions and the role of data in making informed pricing choices. Technology behind Particle (00:12:27) Ben explains how Particle's technology works and the challenges brands faced in accessing and analyzing e-commerce data before using Particle. Smarter Decisions with Data (00:17:09) Ben discusses the importance of using data to make informed decisions in launching new products and the impact on brand profitability. Transition to Partnerships (00:18:29) The conversation shifts to discussing partnerships, exploring career pivots, and the significance of partnerships in revenue diversification. Advice for Career Starters (00:21:36) Ben shares advice for individuals starting their careers, emphasizing the value of diverse experiences and the abundance of opportunities in the tech industry. Navigating Roles and Priorities (00:24:22) Ben talks about managing multiple tasks in a small, nimble company and staying focused on achieving the ultimate goal. Seeking Advice and Networking (00:26:30) The importance of seeking advice from books, networking, and learning from diverse experiences is discussed. Superpower and Travel Plans (00:28:20) The conversation ends with a fun question about Ben's desired superpower and his upcoming travel plans. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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