Show Notes: In this episode of the Beyond Beauty podcast, the host interviews Zlata, a talented designer, retoucher, and entrepreneur. Zlata shares her creative journey, from her early artistic inclinations supported by her family to her collegiate art programs. She details her move to the US, her evolution in the graphic design field, and her experiences in various creative roles. Overcoming challenges, Zlata transitioned from eyewear design aspirations to establishing her own successful design firm, tackling a wide array of projects with a commitment to continuous learning and adaptation in the ever-changing design industry. About Zlata Nikonovskaya: With a solid background across multiple creative industries, Zlata Nikonovskaya founded Z&R Design in 2013. Over the last decade, she has been diligently expanding her portfolio, with a range of projects including event spaces and brand development. Zlata's wealth of experience, predominantly in the Beauty, Health, and Tech sectors, has fueled the creation of numerous innovative and captivating projects. Timestamps: Zlata's Creative Journey (00:00:20) Discussion of Zelda's background and her career as a designer, retoucher, and creative director. Early Signs of Creativity (00:00:56) Zlata's childhood experiences with art and how she knew she wanted to pursue a creative career. Transition to the US (00:02:29) Zlata's move to the US, her education, and the lack of graphic design program at the time. Finding Graphic Design (00:03:18) Zlata's journey to graphic design and retouching, including her first job experiences. Transition to Freelancing (00:12:04) Zlata's decision to strike out on her own and start her own design firm. Diversifying Skills and Ventures (00:15:13) Zlata's approach to taking on various design projects and wearing multiple hats in her business. Adapting to Industry Changes (00:18:57) The dynamic nature of the beauty industry and the importance of staying ahead of digital marketing trends. The personal baby project (00:21:16) Zlata discusses a new project that is her personal baby and her excitement about it. Beauty industry trends (00:22:00) Discussion on the fast-paced and competitive nature of the beauty industry, focusing on skincare trends and differences between European and American markets. Importance of skincare (00:24:39) The conversation emphasizes the significance of skincare, its impact on confidence, and the individualized nature of skincare products. Confidence and experience (00:25:36) The speakers discuss the importance of confidence, balancing skillset understanding, and the value of experience in career progression. Advice to 18-year-old self (00:27:36) Zlata reflects on what she would advise her 18-year-old self, including the importance of internships and seeking out graphic design courses. Career growth and complacency (00:31:26) The conversation touches on the need to avoid complacency, seek discomfort, and embrace growth in multiple career chapters. Marketing and abundance mindset (00:32:34) Zlata discusses her approach to marketing, her willingness to help and teach others, and embracing an abundance mindset in professional interactions. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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