Show notes
In the Beyond Beauty Podcast episode, host interviews Jill Scalamandre, CEO of Beekman 1802. Jill recounts her transition from language studies to the beauty industry, her experiences with top brands, and her current leadership role. She discusses the beauty industry's technological evolution, consumer engagement, and marketing strategies. Jill emphasizes the significance of AI in personalizing skincare and navigating product selections. She also details Beekman 1802's unique use of goat milk science, its skin-friendly benefits, and the brand's dedication to kindness and sustainability, underscoring its distinct market position.
About Jill Scalamandre:
Jill Scalamandre is the CEO of Beekman 1802 and an experienced CPG executive whose leadership spans across brands, markets, channels, and technologies. With a reputation as a forward-thinking brand builder, she has created brands from scratch, turned around struggling established brands, launched new markets, acquired and divested assets, and led technology-driven teams to re-imagine traditional market approaches.
Prior to joining Beekman 1802, she acted as Global President of Shiseido Americas, where she led the global turnaround of $300M bareMinerals while also incubating the socially driven Buxom Cosmetics. Her experience as President of Shiseido Group’s Global Makeup Center of Excellence (MCoE) gave her the opportunity to fuel growth across all of the company’s color brands, while acquiring and integrating augmented reality and personalization technology.
Throughout her career, she has advised private equity firms on various portfolio opportunities. Ms. Scalamandre helped build and oversee the successful sale of Frederic Fekkai hair care and salons to Procter & Gamble, amongst other acquisitions and turnarounds.
She is currently Chairwoman of Cosmetics Executive Woman (CEW), an international organization of 10,000 individual members representing a cross section of beauty and related businesses.
To connect with Jill Scalamandre, visit: beekman1802.com
Timestamps:
Jill's career journey (00:01:15)
Jill's diverse career progression, from major beauty brands to private equity
Jill's career (00:02:43)
Jill's transition from studying languages to her entry into the beauty industry, starting with fashion and then moving to beauty and product development.
Jill's learnings (00:04:49)
Jill's insights into the differences and importance of learning from both small and large companies in the beauty industry.
Consumer-centric marketing (00:10:20)
The evolving landscape of marketing, focusing on the importance of consumer-centric approaches and engaging directly with consumers through social media.
Impact of technology in beauty (00:12:40)
Jill's perspective on the positive impact of technology, including AI, in enabling marketing strategies and enhancing consumer experiences in the beauty industry.
Beekman 1802's unique aspects (00:14:36)
The science of goat milk and kindness as the core elements of Beekman 1802, emphasizing the brand's focus on skincare, sustainability, and community kindness.
Microbiome-friendly skincare (00:19:22)
Beekman 1802's innovative approach to skincare, balancing the skin's microbiome and the brand's certification as microbiome-friendly at Ulta.
Brent's Mission and Josh's Role (00:20:29)
Discussion of Brent's focus on skin aging and Josh's role in expressing their research and writing.
The Importance of Kindness in the Industry (00:21:49)
Emphasizing the need for kindness and collaboration in the competitive beauty industry.
Brands with Emotional Authenticity (00:22:34)
Kindness Coach and Its Impact (00:23:37)
The introduction of an AI-driven kindness coach and its positive impact on the company culture.
Championing Leadership Qualities (00:25:52)
This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands
https://dilliecreative.com/