Jaleh Bisharat @ Naked Poppy: Lessons on entrepreneurship, relisience and better choices

Show Notes: In this episode of the Beyond Beauty podcast, Jaleh Bisharat, CEO and co-founder of Naked Poppy, shares her personal and professional journey, from overcoming challenges during the Iranian revolution to leading a clean beauty company. She discusses the importance of passion, resilience, and a positive attitude in career success. Jaleh also delves into how her battle with breast cancer influenced her to create Naked Poppy, focusing on clean, personalized beauty products using AI technology. The episode covers the evolution of the clean beauty industry, the role of technology in enhancing customer experience, and the balance between AI and human interaction. Jaleh introduces "Your Best Colors," a new feature on Naked Poppy's website that helps customers find makeup shades suited to their skin tone. The discussion touches on the potential backlash against AI, the significance of human touch in tech, and the future of personalized consumer experiences. About Jaleh Bisharat : Jaleh Bisharat is co-founder and CEO of @nakedpoppy , a clean beauty e-tailer and winner of a 2022 Beacon Award. She previously served as CMO/VP marketing at Amazon, OpenTable, Upwork, and Eventbrite. Jaleh speaks and writes frequently, primarily on topics of concern to women. Her work has appeared in a variety of outlets including Business Insider, Entrepreneur, Fast Company, the Huffington Post, and VentureBeat. Timestamps: Julie's Childhood and Resilience (00:01:04) Julie shares her childhood experience and the advice from her father that shaped her resilience and determination. The Importance of Passion and Positive Energy (00:06:24) Julie discusses the significance of passion, positive energy, and finding something to love about your job for career success. Career Advice and Finding Passion (00:10:27) Julie advises on following the right people, making lateral moves, and finding passion through the people and experiences in the workplace. Transition to Entrepreneurship (00:14:15) Julie explains how her personal experience with illness led her to start Naked Poppy and merge her passion for business, marketing, and clean beauty. Evolution of Clean Beauty and Customer-Centric Approach (00:18:07) Julie talks about the evolution of clean beauty, the importance of customer feedback, and using AI technology to make clean beauty products more accessible. The assortment of clean beauty products (00:19:50) Julie discusses the partnership with other clean brands and the importance of offering a digestible assortment for customers. Personalized shopping experience (00:22:24) The conversation delves into the desire for a personalized shopping experience and the need to remove chaos and overwhelm for consumers. Embracing change and continuous learning (00:27:29) Julie shares her approach to embracing change, continuous learning, and the importance of being a constant student in the tech industry. Leadership and focus (00:36:00) Julie discusses the importance of leadership in choosing a few things and doing them well, emphasizing the need for focus in a rapidly changing world. Balancing technology and human touch (00:40:31) The episode concludes with a discussion on the balance between technology and human touch in providing a personalized customer experience. The AI and Human Interaction (00:40:35) Discussion on using AI for product discovery and the importance of human interaction in customer experience. New Product Launch: Your Best Colors (00:42:10) Introduction of "Your Best Colors" feature, using AI to suggest makeup colors based on individual assessments. Closing Remarks and Career Acknowledgment (00:45:23) Appreciation for Julie Bishop's career trajectory and acknowledgment of Naked Poppy's impact on beauty routines. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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