Show Notes: In this episode of the Beyond Beauty podcast, host Anne interviews Nina Greenebaum from Canal about her career trajectory. Nina shares her initial aspirations in international development, her unexpected six-year tenure at Sprinklr, and her experiences in business school. She discusses the dynamic nature of the software industry and the value of learning from various professional opportunities. Nina also talks about her current role at Canal, an early-stage B2B software company in the dropshipping space, and how it helps brands and retailers diversify their product offerings without holding inventory. She offers career advice, emphasizing the importance of learning, testing different paths, and not fearing wrong decisions. Nina also touches on her personal goals and creative outlets outside of tech. About Nina Greenebaum: Nina Greenebaum has spent her career building early and growth stage enterprise software businesses. Passionate about ecommerce and creating world-class brand experiences, Nina now leads Strategic Partnerships and Business Development at Canal. Timestamps: Nina's Career Journey (00:00:20) Nina discusses her career journey, starting with her unexpected entry into the software business and her experience at Sprinklr. Challenges and Opportunities in Tech (00:01:22) Nina talks about her experience at Sprinklr, unexpected aspects of the software industry, and the opportunities for growth and learning. Transition to Business School (00:04:46) Nina discusses her decision to leave Sprinklr and attend business school, emphasizing the benefits of the experience and the opportunity for intentional career planning. Joining Canal and Role Expansion (00:07:48) Nina shares her decision to join Canal, an early-stage B2B software business, and her role in partnerships and business development. Challenges and Rewards of Early-Stage Companies (00:08:56) Nina discusses the challenges and rewards of working in an early-stage company, emphasizing the need for cross-collaboration and embracing experimentation. Sales and Business Development (00:11:14) Nina talks about her shift into sales and business development at Canal, highlighting the value of sales experience and the importance of embracing learning from challenges. Canal's Role in E-Commerce (00:13:09) Nina explains Canal's role as the inventory layer for brands, retailers, and consumer apps, enabling them to sell third-party products without carrying inventory. Expanding Canal's Reach (00:15:29) Nina discusses Canal's partnerships with creators, celebrities, and consumer apps, emphasizing the goal of enabling various communities to sell products they love. Canal's Adaptation in the Post-COVID World (00:17:55) Nina reflects on Canal's role in the evolving e-commerce landscape and its ability to adapt to the changing consumer goods industry. Diversifying Product Categories (00:18:36) Canal's expansion beyond home goods and food to include beauty, apparel, pets, and brick-and-mortar stores. E-commerce and Consumer Behavior (00:19:43) Discussion on the impact of e-commerce on consumer behavior, convenience, and competition with Amazon. Career Advice (00:21:20) Nina's advice for college seniors on exploring career options and making decisions without fear of failure. Personal and Professional Growth (00:23:14) Encouraging individuals to focus on what excites them and to not compare their paths to others'. Decisiveness and Career Choices (00:25:14) The importance of acting decisively in career choices and learning from every decision made. Setting Personal and Professional Goals (00:27:08) Nina's aspirations, including running a marathon and pursuing floral design, to bring creativity into her life. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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