Show Notes: In this episode of the Beyond Beauty podcast, Emily, a seasoned professional in the beauty industry, shares her career journey, insights, and advice. Starting with a fun rapid-fire question segment, the conversation transitions into Emily's early fascination with beauty and fashion, her educational pivot from finance to marketing, and her foundational experiences at L'Oréal, Bergdorf Goodman, and Estée Lauder. Emily discusses her progression through roles at Joe Malone London and Fresh, highlighting the evolution of marketing trends towards customized, platform-specific content. She also shares her approach to work-life balance as a mother and professional, her predictions for the beauty industry's future, including the rise of founder-led brands, and her top three beauty products. Emily concludes by directing listeners to her LinkedIn for professional connections and her personal Instagram for a glimpse into her life. About Emily Quadrino Dear: Emily Dear is the Global Marketing Director at the luxury haircare brand Oribe. She has 12 years of experience in the beauty industry ranging from Estee Lauder, Jo Malone London and Fresh Beauty. Currently she helps lead campaign strategy and product marketing at Oribe, and creates impactful go-to-market campaigns for these incredible high-performance haircare products. Timestamps: Emily's Career Journey (00:00:05) Emily shares her start in the beauty industry, her internship at L'Oréal, and her career progression at Estée Lauder and Joe Malone London. Rapid Fire Questions (00:01:15) Emily and the host engage in a quick question and answer session about preferences, including coffee or tea, beach or mountains, and more. Persistence and Confidence (00:06:37) The host and Emily discuss the importance of persistence, confidence, and networking in the beauty industry, especially during the early stages of one's career. Career Progression (00:09:12) Emily describes her career progression from Estée Lauder to Joe Malone London and then to Fresh, highlighting the importance of taking chances and building relationships. Marketing Trends Evolution (00:16:26) Emily reflects on the changes in marketing trends within the beauty industry, emphasizing the shift from traditional campaigns to diversified and channel-specific content creation. Digital Marketing Trends (00:16:58) Discussion on the impact of digital marketing on beauty industry, including diversity and shifting mindsets. Career Advice for Aspiring Marketers (00:17:54) Emily's advice on patience, persistence, and networking for success in the beauty industry. Balancing Work and Life (00:21:15) Insight into work-life balance, including advice from industry leaders and personal experiences. Personal Growth and Self-care (00:27:09) Emily's reflection on finding personal passions, self-care, and maintaining individuality while being a working mom. Future of Beauty Industry (00:28:40) Discussion on emerging trends, the rise of founder-led brands, and the impact of generative AI in the beauty industry. Top Beauty Products (00:32:57) Emily's favorite skincare, makeup, and haircare products, including fresh oil serum, glow screen by Supergoop, merit brow gel, and hair alchemy serum. TikTok Trends (00:34:19) Discussion of testing heat protectants with receipts and hair straighteners on TikTok. Haircare Marketing Trends (00:35:15) Consumers' desire for tangible examples in marketing, authenticity, and the changing beauty industry. Career Advice and Conclusion (00:36:09) Reflection on Emily's career journey, advice for entering the beauty industry, and where to find her online. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related