In this podcast episode, Anne with Kayla Childress, co-founder of "Two Beauty Brains," a consulting firm for young to medium-sized beauty brands. They explore the company's origins, the support it offers to brands entering the US market, and the challenges these brands face, such as scaling, funding, and digital marketing. The conversation also touches on the importance of storytelling, sustainability, and ethical practices in brand differentiation. Additionally, they address the role of AI in the beauty industry and the lack of a centralized community for beauty companies. Kayla shares her journey from working at a salon to starting her own business and provides advice for brands navigating the competitive beauty landscape. Timestamps: The name "Kayla" (00:00:05) Discussion about the name "Kayla" and its popularity over time. Inception of Two Beauty Brains (00:01:07) The founding story of Two Beauty Brains and the collaboration between the co-founders. Remote Work Setup (00:02:22) The remote working arrangement of the co-founders and their locations. Consulting Services and Customer Connection (00:03:17) Description of the services offered by Two Beauty Brains and how they connect with customers. Types of Brands Worked With (00:04:36) Discussion about the types of brands, including founder-driven and established brand groups, that Two Beauty Brains works with. Challenges Faced by Brands (00:06:25) The challenges faced by direct-to-consumer brands and the role of Two Beauty Brains in helping them expand. Impact of AI on Beauty Industry (00:07:52) The potential impact of AI on beauty brands and the role of expertise in guiding brands through AI integration. Funding Challenges for Small Brands (00:12:15) The financial challenges faced by small brands and the approximate investment required for success. Importance of Brand Story and Sustainability (00:14:19) The significance of a compelling brand story and sustainability in standing out in the market. Consumer Demand for Sustainability (00:16:22) The influence of consumer demand in driving the need for sustainability in brands. Brand Positioning and Distribution Strategy (00:18:01) The importance of understanding brand identity and positioning for effective distribution strategy. Challenges in Consulting Practice (00:22:15) The struggles and challenges faced in building and scaling a diverse consulting practice. Challenges in Digital Marketing (00:23:14) Discussing the importance of digital marketing and challenges in keeping up with resources. Finding Qualified Individuals (00:24:06) Exploring the process of finding and onboarding expertise for brands and utilizing network resources. Lack of Community Resources (00:25:35) Highlighting the absence of a centralized community hub for beauty brands and industry professionals. Building a Supportive Community (00:26:30) Discussing the need for a supportive community and resources for entrepreneurs in the beauty industry. Career Journey and Entrepreneurial Spirit (00:28:06) Tracing the speaker's career journey and the decision to transition from corporate to entrepreneurship. Adapting to Change in Business (00:31:12) Emphasizing the necessity for businesses to constantly adapt and reinvent themselves to stay successful. Navigating Business Landscape (00:32:18) Advising on the strategic approach to navigating trends and changes in the business landscape. Accessing Two Beauty Brains (00:34:45) Providing information on how brands can get in touch with Two Beauty Brains for support and assistance. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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