Aman Advani is Co-founder and CEO of Ministry of Supply, a clothing brand inventing a new category: Performance Professional, of better known as performance dress clothes. The company was founded in 2012 with the mission to incorporate fundamental engineering and performance principles into dress clothing staples, to now a business that has sold over 1 million units. In this episode, we talked about: - The benefits of having a scientific approach to starting brands, and how to do it. - Biggest challenges when starting brands before vs now.| - How to start a brand from scratch and succeed by focusing on product. For video clips and full video version of this episode: //www.youtube.com/c/EstebanJulian/videos

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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