Today on the Beyond Fulfillment Podcast, we sit down with Julie Perkins, the founder of Wyseminds. Julie shares her inspirational journey from growing up in a high-paced entrepreneurial family to taking on a pivotal role in expanding her family's eyeglass company, Specsavers, internationally. She opens up about the challenges she faced and the valuable lessons learned, which now fuel her passion for supporting women entrepreneurs. Julie's story takes a turn as she discusses the pivotal life event of being diagnosed with stage 3C ovarian cancer, which ultimately inspired her to create Wyseminds, a company dedicated to guiding women in business. Tune in to hear Julie's compelling insights on navigating entrepreneurial challenges, the importance of aligning purpose with values, and her commitment to helping women keep their businesses thriving in today's competitive landscape.Connect with Julie on LinkedIn: https://www.linkedin.com/in/julie-perkins-wm/?originalSubdomain=nlLearn more about Freight By Dave: www.freightbydave.com#Entrepreneurialfamily #womenentrepreneurs #businessgrowth #startupchallenges #internationalexpansion #Specsavers #WiseMinds #storytelling #partnership #jointventure #marketcompetition #customertrust #stakeholderengagement #COVIDimpact #businesssurvival #purposealignment #financialplanning #foundermindset #earlyclosureprevention #businesswaves #foundersupport #leadershiprole #businessredundancy #inconsistentrevenue #founderchallenges #businesstransformation #businessanalogy #customervalue #MountEverestmetaphor #personalvalues

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