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Beyond Potential

Ep 54: Building a culture of experimentation - with guest Tom Holliss

18 Sep 2025

Description

In this episode of Beyond Potential, the team is joined by Tom Holliss, Chief People Officer at consumer insights platform, Zappi. Tom shared his experience working for a scale-up and how they manage the constant pace of change by building a culture of experimentation. He discussed key disruptors in the tech industry, including the opportunities and challenges associated with using AI to scale and change business models, and what that means for jobs. As the conversation turned to culture, Tom explained why it's important to develop intrinsic motivation amongst a team through personal development, a sense of purpose and understanding what makes people tick. He talked about Zappi's culture of experimentation, how they're upskilling and engaging teams, and revealed how he manages 'crunchy' conversations. Connect with Tom on LinkedIn.  

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