Inside Growthack: How Migrations, Data & AI Are Changing SEO | Beyond SEO 04

What’s really changing in SEO right now?In this internal episode of Beyond SEO, Kevin, Glen and Sarif take you inside Growthack to break down the technical work, strategic thinking and data challenges shaping modern SEO.From website migrations and data integrity to server-side tracking and the impact of AI on search, this episode shows how Growthack approaches SEO differently — and why brands are shifting away from the traditional agency model.If you want an honest, practical look at how a specialist team executes, this is it.What you’ll learn in this episode:- Why migrations are becoming one of the most critical SEO services- How broken or missing tracking is costing brands growth- Why AI is exposing weaknesses in brand, content, CRO and CRM- How data integrity and server-side tracking change decision-making- Why Growthack’s agile model outperforms traditional agencies- What “good-fit clients” look like (and who Growthack avoids)- How SEO links with brand, paid, CRO, PR and email in 2025- Why transparency, detail and communication matter more than everChapters00:00 – Intro: Beyond SEO with Growthack.io00:18 – Meet the team: Kevin & Sarif introductions01:20 – What we’re working on now & AI disruption01:46 – Why migrations are a core focus at Growthack03:30 – Reporting, analytics & making sense of AI-era data04:52 – “Your data is a mess” – data chaos, AI & the need for clean inputs05:39 – Server-side tracking and why it’s so complex (but necessary)06:11 – Fix your brand, product & fundamentals before chasing AI07:33 – Why clients really choose Growthack (and our best-fit client profile)10:27 – Small enough to care, big enough experience: the anti–big agency model11:06 – UK awards nights & competing with larger agencies12:38 – Client feedback: easy to work with, quality, and retention15:02 – Transparency, calling out bad data & not hiding issues from clients17:00 – How we approach growth “beyond SEO” (brand, audience, outcomes)18:07 – Case study: elementsuite, content planning & brand-aligned SEO21:19 – Unified marketing: SEO, email, paid, CRO and social working together23:47 – What a good-fit Growthack client looks like & using specialist partners24:53 – “It’s all connected” – closing thoughts25:18 – Call to action for eCommerce & B2B brands looking for growthWork with GrowthackWe help eCommerce and B2B brands improve technical SEO, fix data issues, navigate migrations and unlock sustainable growth.We only take on clients who fit our specialist model.Get in touch: https://www.growthack.io#SEO#TechnicalSEO#AISearch#SearchMarketing#DigitalMarketing#WebsiteMigration#DataAnalytics#ServerSideTracking#FutureOfSearch#Growthack#BeyondSEO#SEOTips#MarketingTrends#EcommerceSEO#B2BMarketingGrowthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

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