Beyond SEO
Inside Growthack: What Does the Future Look Like for a Specialist SEO Team? | EP06 Beyond SEO
28 Nov 2025
In Episode 6 of Beyond SEO, Glen Chamisa sits down with Founder Kevin Kapezi and SEO Strategist Sarif Sarker to explore the future of Growthack, from moving beyond a one-man consultancy to building a small, senior “special forces” SEO team.Together they break down:1. Why long-term 5-year plans don’t make sense in 2025. 2. The shift from consultant → leader. 3. How a lean expert team can outperform larger agencies. 4. The differences between B2B and eCommerce SEO. 5. What Growthack wants to achieve in the next five years. 6. Why specialist-led client relationships work better than account management layers.If you’re a CMO, marketing leader or senior SEO looking to understand how small teams scale impact — this is the episode.00:00 – Introduction 00:20 – Meet Kevin & Sarif 01:40 – Why 5-year plans don’t work anymore 02:20 – Growthack’s next 6–12 months 03:00 – From consultant to specialist team 04:30 – Technical, content and strategic roles 05:15 – Why specialists should stay client-facing 06:50 – What excites the team about the future 08:00 – “If you want to go far, go together” 09:00 – Kevin’s mindset shift from doing → leading 11:00 – Advice for SEOs wanting to hire their first team member 13:00 – Sarif: The impact of a proper team structure 14:30 – B2B vs eCommerce SEO 16:30 – Why B2B is more interesting than people think 18:00 – Patience + buying cycles in B2B 19:10 – Glen: Why Growthack can compete with bigger agencies 20:00 – Recent client wins & performance stories 21:00 – How Growthack builds trust with clients 22:00 – What Growthack wants to be saying in 5 years 24:00 – Final thoughts & how to get in touch Work with GrowthackWe help eCommerce and B2B brands improve technical SEO, fix data issues, navigate migrations and unlock sustainable growth.We only take on clients who fit our specialist model.Get in touch: https://www.growthack.io#growthack #BeyondSEO #SEOpodcast #SEOcareers #technicalSEO #contentstrategy #SEOteam #B2BSEO #ecommerceSEO #digitalmarketing #agencylife #SEOfutureGrowthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.
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