Beyond the B: Latest on the B Corp Movement
Are B Corps Too 'Woke'? (#1 of 3, w/ Raj Aggarwal)
08 Jul 2025
In this three-part series, we examine the B Corp community’s evolving relationship with justice, equity, diversity, and inclusion (JEDI)—celebrating progress and grappling with some uncomfortable tensions that have emerged in recent years.In Part 1, Raj Aggarwal—founder of Provoc and long-time B Corp leader—joins to explore whether the B Corp movement’s approach to JEDI needs any changes. Drawing from his deep involvement in B Lab’s early inclusion efforts, Raj shares stories of transformation, struggle, and resilience within the community, while grappling with critiques of performative DEI and the challenges of building authentic, relational change in a politically polarized time.View the show notes: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-1-raj-aggarwalPart 2 w/ Nathan Stuck: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-2-nathan-stuckPart 3 w/ Rise Consulting: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-3-annie-korver-hayley-roulstoneUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter
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