Beyond The Core
How You Can Build a Corporate Venture Engine: Lessons from ZX Ventures with Pedro Earp, Chief Disruptive Growth Officer
26 Feb 2025
Join us on Beyond the Core as Pedro Earp, founder of ZX Ventures, shares how he built AB InBev's disruptive growth arm.(1:58) Board-driven initiative created to accelerate innovation beyond AB InBev's traditional M&A strategy (6:53) Despite initial reluctance, Pedro embraced the role with full autonomy from CEO Brito (12:33) How AB InBev's strong partnership culture enabled innovation despite conflicts with core business (17:19) Managing tension between operational efficiency and entrepreneurial speed (24:27) Finding balance between corporate processes and startup agility (29:54) ZX achieved both direct growth and "vaccine effect" that accelerated core business innovation (34:37) Different metrics and timelines for measuring success of early ventures like Z Delivery (39:11) Key lessons learned about hybrid business models and emotional intelligence (42:16) Pedro's new startup applying the "dream, people, culture" triangle to solving happiness at scale
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