As CRNAs, we don’t have a lot of experience dealing with the media or being in front of the camera. We’re used to working behind closed doors and out of the spotlight. But there are times whem we’re called upon to be a spokesperson for a place or an event. That’s why we brought on a public relations specialist to give us tips and techniques that make us feel like the experts we are. Today's rundown: 1:38 – Chris Bettin is our guest today. 2:21 – Some background on Chris 2:48 – Chris about to head off on a new endeavor in PR. 3:27 – Why we’re talking about spokesperson training today. 4:23 – How do you deal with the media and why it’s so important for CRNAs. 5:07 – Every CRNA is a candidate to be interviewed. 6:05 – Scenarios where CRNAs might be called on to be interviewed. 7:21 – What you need to understand about reporters. 8:18 – The biggest fears we have in an interview. 10:15 – Things that Sharon has learned from Chris. 11:35 – The message you’re trying to deliver is critical so don’t wing it. 13:47 – Have a built-in answer ready to give you time to gather yourself. 15:47 – Three techniques for navigating an interview: flagging, hooking and bridging. 20:47 – How can you control your nerves in front of the media? 21:39 – Do’s and Don’ts of spokesperson training. 23:20 – Any other techniques you want to share with us? 24:28 – More on Chris’ new company, Crossdot Communications. Get the show notes and additional resources here: http://beyondthemaskpodcast.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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