Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

Beyond The Mask: Innovation & Opportunities For CRNAs

Ep #40: Strategies for Handling Media Interviews with Communications Expert Chris Bettin

26 Sep 2019

Description

As CRNAs, we don’t have a lot of experience dealing with the media or being in front of the camera. We’re used to working behind closed doors and out of the spotlight. But there are times whem we’re called upon to be a spokesperson for a place or an event. That’s why we brought on a public relations specialist to give us tips and techniques that make us feel like the experts we are. Today's rundown:  1:38 – Chris Bettin is our guest today.   2:21 – Some background on Chris 2:48 – Chris about to head off on a new endeavor in PR. 3:27 – Why we’re talking about spokesperson training today.     4:23 – How do you deal with the media and why it’s so important for CRNAs. 5:07 – Every CRNA is a candidate to be interviewed. 6:05 – Scenarios where CRNAs might be called on to be interviewed. 7:21 – What you need to understand about reporters. 8:18 – The biggest fears we have in an interview. 10:15 – Things that Sharon has learned from Chris. 11:35 – The message you’re trying to deliver is critical so don’t wing it. 13:47 – Have a built-in answer ready to give you time to gather yourself. 15:47 – Three techniques for navigating an interview: flagging, hooking and bridging. 20:47 – How can you control your nerves in front of the media?           21:39 – Do’s and Don’ts of spokesperson training.               23:20 – Any other techniques you want to share with us? 24:28 – More on Chris’ new company, Crossdot Communications. Get the show notes and additional resources here: http://beyondthemaskpodcast.com

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.