How have PR agencies adapted to April’s tax increases and other cost rises? How do they feel about current trading generally? PRWeek UK’s Beyond the Noise podcast takes a look. PRWeek journalists John Harrington (UK editor), Siobhan Holt (news editor) and Evie Barrett (senior reporter) delve into PRWeek UK’s latest Top 150 Monthly Trading Tracker to see what agency bosses have been saying about recent trading.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.As increases to National Insurance Contributions, the National Minimum Wage and National Living Wage come into effect, they discuss new research from the Trading Tracker that shows how UK PR agencies have been adapting.Freezing or scaling back recruitment and staff pay rises, and reducing freelance and other business costs, are among the steps taken by some comms agencies.We also hear what industry recruitment firm Latte has to say about the impact of April’s cost increases on the PR recruitment market.On a lighter note, the journalists pick out their favourite April Fools’ PR stunts, and ask: should brands still bother with the annual prankfest? Hosted on Acast. See acast.com/privacy for more information.

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