It's no secret that as a creative entrepreneur or coach, your messaging matters in a noisy world. More than ever, especially as the price of a service increases, and especially if you're wanting to offer an elevated customer experience that supports a premium price point, you have to be able to understand your ideal customer in a way that makes them feel seen, heard and understood like no one else does. On today's episode of BEYOND, I'm sharing with you the ONE thing that will immediately take your marketing message to the next level – the ONE thing that will make your voice, your message, stand out in a sea of other voices. What you're about to learn in this episode might not be what you expect to hear, and if that's the case – I'm so glad. Because around here, I'm all for doing things differently than everyone else is. When you're a service-based business, and the intent of your business is to generate profit not someday – but right now – wealth that you can create to contribute to your family and bless other people and causes you care about – you do have to do some things differently. You have to do less, but better. You have to focus on just a few things, and learn how to do them really, really well. One of those is your messaging. On this episode, you'll learn: • How compelling messaging matters – especially when you're a premium-priced service • Why avoiding assumptions matters in creating compelling offers • How you get get to know your audience on a deeper level, starting right now • The importance of asking questions AND listening for the answers • The two groups of people to question, and what questions to ask them • How prioritizing your own mindset work will improve your understanding of yourself and your ability to connect with others through messaging. Free Resource: 5 Questions to Ask to Get to the Heart of Your Ideal Client If you're tired of spinning your wheels and you're ready for mindset and business support that will help you simplify and create the kind of life and business you're excited to wake up to, the kind that serves not only your clients but you and your family well, I want to invite you to apply for SIMPLIFIED. This 6-month intensive is for moms building businesses as creatives and coaches, and I'm showing you how to leverage the two most valuable assets you have: your mindset and your messaging, for peace and profit. Working with me privately is kind of like having a business therapist, marketing strategist and personal trainer for your brain all-in-one. Your next step is to apply for SIMPLIFIED at beckyhoschek.com/simplified.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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