He's the mind behind the Real Estate Diaries with Gavin Rubinstein, the jet-ski videos with Matt Lancashire and some of the wildest property listing videos you've seen online. Joining us on the podcast today is Tom from XMedia - a creative powerhouse who has defined a genre of Real Estate social media. From starting out with a $50 shoot on the Gold Coast to filming in Sydney's top luxury listings - he knows a thing or two about marketing. You’ll hear 0:00 - How it all began 2:12 - Exactly what goes into planning one of XMedia’s Real Estate shoots 3:58 - Behind the Scenes of Real Estate Diaries with Gavin Rubinstein 6:42 - The social media content strategy the top performing agents swear by 08:02 - Is there proof that these viral videos actually sell homes? 9:00 - How much should agents be spending on social media? 10:30 - The importance of finding the right videographer 12:46 - The future of real estate marketing 16:20 - Has XMedia turned away agents before? 18:13 - The one piece of content you need to have on your social media profiles 22:13 - Should you be using paid Meta ads to promote your agency? 24:54 - What’s next for XMedia 27:35 - Rapid Fire … and SO much more. Want to work with Tom and XMedia? Find out more here. Watch the YouTube Version of the Podcast here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

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