My guest this week, Alex, has this gift of getting to the root—of seeing where the story behind the strategy is still running the show. She doesn’t offer formulas. She offers questions: → Who are you outside of what you produce? → What systems trained you to hustle for validation? → How often are you overriding your body in service of your business? She reminded me (and maybe you need to hear it too): you can’t out-think your way out of emotional conditioning. You can’t logic your way into safety. And you definitely can’t build a business that nourishes you if you’re still performing for a system you left years ago. Meet Alejandra Pereyra: Born in Buenos Aires, raised in Newburgh NY— Alejandra (aka Alex) is a business coach helping women in their first 5 years of business bridge the mindset gap from employee to bonafide business owner. She loves chai, chasing waterfalls, and is allergic to small talk. Connect with Alex: https://entr101.com/ https://www.instagram.com/e.i.forentrepreneurs About Sarah: Sarah K. Heeter is a seasoned entrepreneur, educator, speaker, and advocate for values-driven leadership. With over 15 years of experience in marketing and operations, she is the founder and CEO of Podfox Media, a globally recognized podcast production company, and the host of the globally-ranked podcast Big Brave Business, where she explores business ethics and revolutionary leadership. Sarah is also a member of the marketing and public policy committees for the National Association of Women Business Owners (NAWBO) Phoenix Chapter and teaches public policy at Arizona State University. She is passionate about inspiring businesses to prioritize integrity, inclusivity, and connection in their decision-making and leadership. Launch Your Own Podcast: Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast. https://launchmyshow.com/ Connect with Sarah Heeter & Big Brave Business: https://www.instagram.com/sarahkheeter/ https://www.threads.net/@sarahkheeter https://www.instagram.com/bigbravebusiness https://www.youtube.com/@bigbravebusiness Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/USE CODE SARAHH FOR 10% OFF YOUR TICKET!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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