This week, I'm thrilled to introduce you to my friend Emily Aborn. One of the first things she asked me the first time we met was something along the lines of, "What's an ethical challenge to online business that's particularly interesting to you right now?" and I knew we were going to get along. Today, we're chatting about ethical content creation to create authentic and meaningful connection, especially amidst the conundrums that come with AI. About Emily Aborn: Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, and build relationship-based businesses. She brings her client's personality to life with creative, connected copy and content. For fun, she loves reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Connect with Emily: https://www.emilyaborn.com https://www.linkedin.com/in/emilyaborn Connect with Sarah & Big Brave Business: https://www.instagram.com/sarahkheeter/ https://www.threads.net/@sarahkheeter https://www.instagram.com/bigbravebusiness https://www.youtube.com/@bigbravebusiness Want to be a guest on Season 2? Learn more and apply here: https://forms.fillout.com/t/qQe2MEbTLzus Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/USE CODE SARAHH FOR 10% OFF YOUR TICKET!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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