This week I welcomed my friend and colleague, Ana Xavier. From the time Ana and I first connected on Instagram, I have been struck by her refreshingly approachable and authentic energy - a stark contrast to the "gatekeepers" I've encountered in the podcasting world. Ana shares how she's built a thriving business by staying true to her values of collaboration, impact, and empathy, rather than trying to emulate the "bro marketer" tactics that dominate our industry. One of the biggest takeaways for me is Ana's emphasis on the power of in-person connection, which has motivated me to step out of my comfort zone and attend more events and conferences. Ana also reminded me of the deeper purpose behind these connections - tapping into the collective wisdom and support of our community to uplift and inspire one another. Meet Ana: Ana Xavier is a multilingual award-winning podcast Marketer with 10+ years of experience producing podcasts in the US, UK, and Portugal. Her weekly show The Podcast Space, provides strategic yet practical ways for professionals to use their show as an effective tool for online marketing. Connect with Ana: https://thepodcastspace.com https://instagram.com/thepodcastspace Connect with Sarah & Big Brave Business: https://www.instagram.com/sarahkheeter/ https://www.threads.net/@sarahkheeter https://www.instagram.com/bigbravebusiness https://www.youtube.com/@bigbravebusiness Want to be a guest on Season 2? Learn more and apply here: https://forms.fillout.com/t/qQe2MEbTLzus Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/USE CODE SARAHH FOR 10% OFF YOUR TICKET!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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