You've heard me mention Be You Brand Live, an event I spoke at a few months ago hosted by my friend Ati Grinspun in Las Vegas. One thing I LOVE about my friendship with Ati is that she really pushes me not just out of my comfort zone, but to really explore and challenge how my core values show up in different contexts. A great example of this is the resistance I felt when she brought up this concept of taking Radical Responsibility in your life and business during her opening remarks at her event. I'm so thrilled and honored that she came onto the podcast to really explore this concept with me and so much more. Meet Ati Grinspun: Ati is an acclaimed Personal Branding and Business Coach, Speaker, and podcaster, dedicated to empowering female entrepreneurs. With her infectious energy, she simplifies the complexities of online and offline visibility, making it both manageable and fun. As the visionary founder of Be You Brand movement, Academy, and book series, she's on a mission to catapult women to new heights in their fields, believing that their success sparks global positive change. Connect with Ati: https://atigrinspun.com/ https://atigrinspun.com/beyoubrandliveevent/ Connect with Sarah Heeter & Big Brave Business: https://www.instagram.com/sarahkheeter/ https://www.threads.net/@sarahkheeter https://www.instagram.com/bigbravebusiness https://www.youtube.com/@bigbravebusiness Want to be a guest on Season 2? Learn more and apply here: https://forms.fillout.com/t/qQe2MEbTLzus Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/USE CODE SARAHH FOR 10% OFF YOUR TICKET!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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