The secrets to negotiation are often simpler than you think. There’s no double-talk, bribing, or harshness necessary to get what you want. If you know what the other side wants (which you probably do already), you’ll most likely have enough to negotiate successfully. So why aren't most people winning negotiations? Well, when everyone is buying or selling to get the most they can, it’s often the people who create wins for their opponents that come out on top. David Greene would know this. He’s one of the top real estate agents in the country and is the host of the biggest real estate podcast around (that’s us!). His new book, SKILL: A Top-Producing Agent’s Guide to Earning Unlimited Income, is more than a handbook for real estate agents. This book also details how almost anyone investing in, buying, or selling real estate can win negotiations easily. David spends time today outlining the seven negotiation tactics he has used in the past to lock down deals for buyers, sellers, and himself. You’ll hear real-world examples of when David and co-host Rob used these tactics in their own investments plus exactly how to formulate each of these tactics so you can ultimately get what you want. In This Episode We Cover: Price anchoring and how adjusting a baseline can secure a quick win early in a negotiation Staying likable, yet stern, in a negotiation so the opponents want you to win Persuading opponents that your desired outcome is actually in their best interest Redefining the value you bring and showcasing it in an undeniable way Building a negotiation scarecrow that becomes the enemy (so you don’t!) Reigning in FOMO when working with buyers or sellers in a hot housing market And So Much More! Links from the Show BiggerPockets Youtube Channel BiggerPockets Forums BiggerPockets Pro Membership BiggerPockets Bookstore BiggerPockets Bootcamps BiggerPockets Podcast David’s YouTube Channel Ask David Your Real Estate Investing Question Listen to All Your Favorite BiggerPockets Podcasts in One Place Subscribe to The “On The Market” YouTube Channel David’s BiggerPockets Profile David's Instagram Dave's BiggerPockets Profile Dave's Instagram Rob's Youtube Rob's Instagram Rob's TikTok Rob's Twitter Rob's BiggerPockets Profile 3 Not-So-Obvious Secrets to Masterful Real Estate Negotiation Invest with David David’s Ted Talk on Building Skills Books Mentioned in the Show SOLD by David Greene SKILL by David Greene BRRRR by David Greene Click here to check the full show notes: https://www.biggerpockets.com/blog/real-estate-622 Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Check out our sponsor page! Learn more about your ad choices. Visit megaphone.fm/adchoices

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