Why are corporations turning to Bitcoin as a strategic asset—and how will Bitcoin treasury companies reshape the financial system over the next 20 years?In episode 7 of the Bitcoin for Corporations, host Pierre Rochard sits down with Jesse Myers, Bitcoin Strategy Advisor at UTXO Management (a sister company of Bitcoin Magazine), to break down the emerging playbook behind Bitcoin treasury companies like MicroStrategy, MetaPlanet, and Smarter Web. From intelligent leverage to the rise of perpetual preferreds, Jesse shares why these firms may soon rival sovereigns in BTC holdings—and why institutional capital is now pouring in.Whether you're a corporate CFO, a macro investor, or a Bitcoiner curious about the next big shift in capital markets, this deep-dive unpacks how Bitcoin-native financial infrastructure is being built in real time.⭐ This episode of the Bitcoin for Corporations Show is sponsored by Ledn, a leading provider of Bitcoin-backed loans.👉 Visit their website at https://www.ledn.io/ to learn more!Chapters:0:00 - The Bitcoin treasury company model1:20 - Jesse Myers' Bitcoin origin story4:30 - Keynesian education vs. Bitcoin adoption9:00 - Why institutions were late to Bitcoin12:00 - What separates MicroStrategy and MetaPlanet16:00 - Corporate adoption tipping point20:30 - Why Bitcoin is better than bonds24:00 - Equity issuance vs. leverage27:00 - Fair value accounting and balance sheet strength30:00 - Why premium NAVs make sense35:00 - The endgame: perpetual preferreds38:00 - Competing with MicroStrategy42:00 - Capital markets tools only accessible to corporations45:00 - Global race for Bitcoin treasury dominance48:00 - The future of Bitcoin-native financial infrastructure🔶 Learn more about Bitcoin for Corporations and join our Network: https://b.tc/corporations🔶 Connect with Jesse Myers on X: https://x.com/Croesus_BTC🔶 Connect with Pierre Rochard on X: https://x.com/BitcoinPierreDISCLAIMER: The views and opinions expressed in this show are those of the participants and do not necessarily reflect the official policy or position of BTC Inc., Bitcoin Magazine, Bitcoin for Corporations, or any affiliated entities. This content is provided for informational and educational purposes only and should not be construed as investment, legal, tax, or accounting advice. Nothing contained in this show constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or financial instruments. Viewers should consult their own advisors before making financial or business decisions.

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