In this episode of The Bitcoin for Corporations Show, Pierre Rochard sits down with Trey Sellers from Unchained to discuss the evolution of Bitcoin custody and financial services. Trey shares his journey from traditional banking at Goldman Sachs to building the premier collaborative custody platform for Bitcoiners. We dive deep into why 2-of-3 Multi-Sig is the gold standard for securing wealth, the fundamental differences between holding real Bitcoin versus a Bitcoin ETF, and how the "FIRE" (Financial Independence, Retire Early) movement is being revolutionized by the hardest money on earth.Chapters: 00:00 - Trey Sellers' Background and Journey to Bitcoin03:43 - Collaborative Custody and the Multi-Sig Model07:56 - Comparing Bitcoin ETFs vs. Direct Ownership13:21 - The History and Evolution of Unchained16:03 - Mechanics and Transparency of Bitcoin-Backed Loans20:46 - Commercial Lending and Business Use Cases30:17 - Market Outlook: Price Action, Gold, and HODL Waves43:30 - Yield Strategies, Volatility, and Institutional Banks53:23 - Bitcoin and the FIRE (Financial Independence) Movement59:57 - Intentional Spending and Building Wealth with BitcoinDISCLAIMER: The views and opinions expressed in this show are those of the participants and do not necessarily reflect the official policy or position of BTC Inc., Bitcoin Magazine, or any affiliated entities. This content is provided for informational and educational purposes only and should not be construed as investment, legal, tax, or accounting advice. Nothing contained in this show constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or financial instruments. Viewers should consult their own advisors before making financial or business decisions.

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