23.5 hours to switch behaviour

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The focus of this podcast is health promotion and behaviour change. Joining Karim Khan, BJSM editor, and Domhnall McAuley, BMJ primary care editor, is Mike Evans, associate professor of family medicine at the University of Toronto and founder of the Health Design Lab. Dan Heath, senior fellow at Duke University’s Center for the Advancement of Social Entrepreneurship, and co-author of a book “Switch – how to change things when change is hard” also joins the panel. The Health Design Lab’s viral video 23 and 1/2 hours: What is the single best thing we can do for our health? has been watched over 2.5m times, and is freely available on youtube http://bit.ly/sHJgx6 See also: www.heathbrothers.com www.myfavouritemedicine.com This podcast is a BMJ production, previously published here http://bit.ly/InCkgD

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