Feeling uncomfortable when you try to change something is not a sign you are doing it wrong. It is a sign your brain is working exactly as designed. Amanda, Brooke, and Kelly get into the biology and psychology behind why behavior change is so hard, why your brain is literally wired to talk you out of new habits, and why friction is not the same thing as failure. They cover productive discomfort versus the kind of discomfort that is actually a red flag, why people quit new things too soon, the difference between a fixed mindset and a growth one, and how to build the kind of resilience that actually makes habits stick. This is not an episode about pushing through pain. It is an episode about understanding why this feels hard and building something that can handle it anyway. Black Iron Nutrition Book a Free Discovery Call Free Macro Calculator Free Downloads Black Iron Blog

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