Arata's Dhruv Madhok : a community-led lifestyle brand with an entire ecosystem built around the core philosophy of clean formulations, responsible practices, and sustainability

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Recorded18 Jul 2021

Publisheranchor.fm ↗

Handlerec:10965171

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Arata - a community-led lifestyle brand with an entire ecosystem built around the core philosophy of clean formulations, responsible practices, and sustainability. The company sells all-natural, plant-based, vegan, and chemical-free unisex skin and hair care products for the “Generation-Clean”. The brand believes in the customers’ right to honesty and transparency in personal care and fully discloses all ingredients and formulations. Arata has been selling its products online across various marketplaces, including Amazon, Nykaa, etc., as well as on its website. The company is backed by DSG Consumer Partners, Nikhil Vora (Founder and CEO of Sixth Sense Ventures), and other angels.

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