Heineken Makes Long-Term Bet on Non-Alcoholic Beer

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Recorded07 Sep 2026

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Show notes

The people, companies and trends shaping the global economy. Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF. Maggie Timoney, Heineken USA CEO, joins Businessweek Daily live from the grounds of the US Open to discuss the company's longstanding partnership with the USTA. At this years' tournament, Heineken announced Serena Williams as the drink makers first ever Heineken 0.0 Global Ambassador.See omnystudio.com/listener for privacy information.

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