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Bloomberg Talks

Peloton Interactive CEO Peter Stern Talks New Products' Price Point

01 Oct 2025

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 18.756 Michelle Hussein

Hello and welcome. This is The Michelle Hussein Show. I'm Michelle Hussein. I speak with people like Elon Musk. I think I've done enough. And Shonda Rhimes. That's so cute. This will be a place where every weekend you can count on one essential conversation to help make sense of the world.

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19.257 - 27.267 Michelle Hussein

So please join me, listen and subscribe to The Michelle Hussein Show from Bloomberg Weekend, wherever you get your podcasts.

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27.367 - 29.43 Scarlet Fu

You certainly ask interesting questions.

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32.87 - 34.999 Michelle Hussein

Bloomberg Audio Studios.

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35.097 - 50.392 Unknown

Podcasts, radio, news. It's time now for the stock of the hour, and it is Peloton. The shares are falling after the company announced an overhaul of its hardware, as well as raising prices. This is Peloton's first major attempt under new leadership to lift the company out of a multi-year slump.

50.412 - 71.234 Unknown

So perhaps there's no better timing than to bring in the CEO, Peter Stern, who is behind this product's revamp. And of course, Bloomberg Tech co-host Caroline Hyde also joins us now. Peter, welcome to Bloomberg. Thank you for speaking with us. Big hardware line, a big AI platform, Peloton IQ coming out today, long anticipated, but the market appears underwhelmed.

71.254 - 78.161 Unknown

And I know that you don't follow the stock move on a day-to-day, minute-by-minute basis, but what might investors not fully appreciate about this announcement?

78.521 - 98.262 Peter Stern

First of all, Scarlett, thanks for having me here. And I leave the day-to-day gyrations of the stock to the experts, the traders, the analysts, folks like yourselves. That being said... If you take a long view, let's look back a year. Our stock has almost doubled. Look back a month, way up.

98.822 - 119.323 Peter Stern

So I wouldn't focus on day-to-day, but I would focus on the news that we announced today, because it's pretty amazing what we just announced. Completely new lineup of equipment, Peloton IQ, our AI-powered personal trainer, big moves into total wellness. So it'll play out over time as people see the value and they start to embrace these things.

Chapter 2: What major changes is Peloton implementing under CEO Peter Stern?

157.593 - 172.783 Peter Stern

We are now including a new acquisition that we did, a company called Breathwork, because we know the power of breathing and how it can help people with stress and anxiety and depression and improve heart rate variability and improve blood pressure. So everyone's getting that.

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172.763 - 190.292 Peter Stern

Major partnerships, for example, one with the hospital for special surgery to focus on injury prevention and rehabilitation. All of these things happen for existing members. But if you're not an existing member, there has never been a better time to become one with the launch of this all new equipment lineup, the cross training series.

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190.672 - 206.133 Peter Stern

Now we're delivering the benefits of both cardio and strength because we know that adults should be doing cardio. A couple of hours at least a week of cardio and two days of strength training every week. You can do that now all with one piece of equipment that makes it super easy.

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206.914 - 222.531 Caroline Hyde

It's almost in many ways like cross training is the way that which you're sort of identifying it. But if I look at the analyst notes and maybe the reaction from the stock is because a lot of this has been baked in. You've already given us full year forecasts that in many ways talk about what churn you're expecting, but what subscriber growth?

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222.511 - 225.034 Caroline Hyde

What do you think this will spare in terms of subscriber growth?

225.054 - 249.345 Peter Stern

So we knew, of course, as we went into this year, what we were going to be launching. And we were able, as you point out, Caroline, to bake all of that into our guidance for the year. But we also included in our guidance that as the year progresses, we will be inflecting back toward growth. And that's a big, big step for us as a company. We had a couple of years where we've been down as we have...

249.325 - 267.674 Peter Stern

regrouped after the pandemic, and we are now in such a good place where you see us having reignited our innovation engine. Of course, our customer love has never left us. Customers really just appreciate what Peloton does for them, and in particular, have that deep connection with our instructors.

268.055 - 272.582 Peter Stern

So we're building on that foundation and now feel even more confident about our future than ever before.

272.697 - 288.319 Unknown

I like what you said earlier about how existing members will have the benefits of the new software, but will you continue to support the existing hardware and software if customers don't upgrade to the new equipment? Because down the road, at some point, you want to get everyone to the new model of Peloton equipment, don't you?

Chapter 3: How does Peloton's new product lineup aim to attract existing and new members?

483.285 - 494.286 Peter Stern

We're able to give you feedback. We're able to suggest when you should be upping your weights. Then we get to things like mental well-being. We talk about breath work, our meditations, the work that we do with yoga. All these things help.

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494.306 - 505.153 Caroline Hyde

So, I mean, and I can see that. The strength, Halle Berry, perimenopausal. You're thinking about a wellness trajectory. Very briefly, Peter, five years from now, how do you see yourself in the fitness landscape?

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505.133 - 528.084 Peter Stern

Yeah, so we intend to be your essential partner in the journey to feeling better about yourself and living your best life. And that means not just focusing on the quantity of years that you have on this planet, but the quality of those years. And we know that there are choices that we can make behavioral choices that we can make that make a difference in the quality of those years.

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528.544 - 542.599 Peter Stern

Those are, am I doing cardio? Am I doing strength? Am I taking care of my mental well-being? Am I eating right? If I need supplements, am I taking the right supplements? Am I sleeping right? We can make a difference in every one of those areas, and we intend to.

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543.279 - 550.547 Unknown

Peter Stern, a pleasure. Thank you so much for joining us today. CEO of Peloton, Peter Stern, joining us along with Bloomberg Tech co-host, Caroline Hyde.

550.527 - 558.236 Karen Moscow

Bloomberg Daybreak is your best way to get informed first thing in the morning, right in your podcast feed. Hi, I'm Karen Moscow.

558.416 - 571.692 Nathan Hager

And I'm Nathan Hager. Each morning, we're up early putting together the latest episode of Bloomberg Daybreak U.S. Edition. It's your daily 15-minute podcast on the latest in global news, politics, and international relations.

571.672 - 578.139 Karen Moscow

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578.219 - 581.682 Nathan Hager

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