Chapter 1: What is the main topic discussed in this episode?
Adobe is turning AI promise into marketing reality. A reality where personalization feels more human, automation feels authentic, and customers feel more connected to your brand. From AI frenzy to ROI. It starts with Adobe.
Hello, I'm Stephen Carroll. I'm in Brussels, where many of Europe's biggest decisions get made.
And I'm Caroline Hepke in London. We're the hosts of the Bloomberg Daybreak Europe podcast.
We're up early every weekday, keeping an eye on what's happening across Europe and around the world.
We do it early so the news is fresh, not recycled, and so you know what actually matters as the day gets going.
From Brussels, I'm following the politics, policy and the people shaping the European Union right now.
And from London, I'm looking at what all that means for markets, money and the wider economy.
We've got reporters across Europe and around the globe feeding in as stories break.
So whether it's geopolitics, energy, tech or markets, you're hearing it while it happens.
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Chapter 2: What are the latest developments in the Iran conflict?
And we suspect that the regional conflict could eventually bring some capital into Bitcoin regarding maybe the detentions or the fact that the gold has been overly valued and investors may be looking for other safe haven.
To be perfectly honest with you, the move that we see in Bitcoin and the coupling of the correlation with the technology stocks is quite interesting right now, even more so as the higher energy prices should normally also have negative impacts on Bitcoin. Ipek, it's great to catch up with you.
Thank you very much indeed, Ipek. Thank you. Ipek Oskar Deshkaya is with us from SwissQuote. We appreciate it. Meanwhile, coming up, we'll speak with Representative Sam Liccardo, a congressman from Silicon Valley, about the conflict in the Middle East and AI policy. Meanwhile, check out shares of Apple. There is other news happening amid, of course, the concerns in the Middle East.
We're up almost two-tenths of a percent as Apple is unveiling the iPhone 17E. It's the latest version of its lower-end smartphone. Faster version of an iPad Air also coming out with the iPhone 17E, including a faster processor, new in-house wireless chips. This is Bloomberg Tech. Effective marketing is smarter, not louder.
Cutting-edge technology alone won't deliver better experiences or outcomes. Adobe helps marketers use data and AI to drive smarter engagement, reduce noise, and use AI effectively and responsibly. The brands winning in the AI era aren't the ones chasing every trend. They're the ones with the right systems and strategy. It's time to lead with insight, agility and innovation. It starts with Adobe.
The news doesn't stop on the weekends.
Context changes constantly. And now Bloomberg is the place to stay on top of it all.
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Chapter 3: How is the conflict affecting the Middle East and beyond?
Hi, I'm David Gurra. Join us every Saturday and Sunday for the new Bloomberg This Weekend.
I'm Christina Ruffini. We'll bring you the latest headlines, in-depth analysis, and big interviews. All the stories that hit home on your days off. And I'm Lisa Mateo. Watch and listen to Bloomberg This Weekend for thoughtful, enlightening conversations about business, lifestyle, people, and culture.
On Saturday mornings, we put the past week's events into context, examining what happened in the markets and the world.
Then on Sundays, we speak with journalists, columnists, and key political figures to prepare you for the week ahead. Join us as soon as you wake up and bring us with you wherever your weekend plans take you.
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That's Bloomberg This Weekend, Saturdays and Sundays starting at 7 a.m. Eastern. Make us part of your weekend routine on Bloomberg Television, radio, and wherever you get your podcasts. We are awaiting remarks from President Trump in Washington, who is about to participate in a public event. And we anticipate there might be some commentary regarding the war with Iran.
We will be bringing you up to the moment breaking news on that subject. But within the context of Middle East, anthropic. has been saying that there's been an outage that impacted thousands of Claude users, but it's now been resolved.
Reports of the issues with the chatbot came as the AI provider experiences a surge in demand, driven by the company's feud with the Pentagon over the potential use of its technology for mass surveillance and the development of autonomous weaponry.
Now, Seth Wiegman of Bloomberg News, I'm pleased to say, joins us to set the context first, because while a feud has erupted between Anthropic, we've actually seen OpenAI... complete a contract with the Pentagon in the use of its own AI technology. Just take us through the weekend, Seth.
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