In this episode of the Blue Earth Podcast, we sit down with endurance athlete Russ Cook (aka The Hardest Geezer) and co-founder Alex Taylor to unpack their bold new venture: Hardest Adventures.From running the length of Africa to launching the world’s first creator-led media and adventure company, Russ and Alex share the story behind the movement they’re building, one that combines real-world challenges, storytelling, and community to help people reconnect with their bodies, their purpose, and the planet.We explore:The origin story of Hardest AdventuresHow they're merging media, mission and travel into a new business modelWhat it means to truly “make life matter”Their plans to scale impact through free brand-funded expeditionsAnd their current £250,000 raise via Blue Earth VenturesPlus, find out how you can pitch your own bold expedition live at Blue Earth Summit 2025.🎧 Honest, energising, and full of practical insights, this is one for anyone building something meaningful from the ground up. Hosted on Acast. See acast.com/privacy for more information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related