In this episode of the Blue Earth Podcast, we’re joined by Edward Brial, co-founder and Chief Sustainability Officer of Materra—a regenerative sourcing platform using AI to decarbonise agricultural commodities, starting with cotton.Edward shares the incredible story behind Materra’s journey: from engineering prototypes in a hydroponic lab in Essex to partnering with global fashion giants like H&M and Mango. We unpack how Materra is empowering smallholder farmers across India with tech-enabled regenerative practices—and why digitisation is the missing link in sustainable supply chains.We explore:The roots of regenerative agriculture (and why it’s not what you think)How AI is transforming farmer livelihoods and climate resilienceMaterra’s mission to bring visibility, traceability, and profitability to the world’s most polluting commodityWhat it really means to raise capital for a nature-based tech company in today’s climate landscapeIf you're passionate about innovation, climate solutions, and the future of farming, this one's for you. Hosted on Acast. See acast.com/privacy for more information.

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