If your social media isn’t generating real business… you’re focusing on the wrong metrics. In this episode of the BNI San Diego Podcast, host Andy Cruz sits down with Instagram strategist Alaisja Rodrigues (Social Girl Marketing) to break down what actually works in 2026 when it comes to turning content into clients. This is not about going viral. This is about building a community that feeds your business for life. With over 9 years of experience and 400+ businesses served, Alaisja shares a proven framework for how entrepreneurs, BNI members, and business owners can use social media to create connection, conversation, and conversion. 🚀 In This Episode You’ll Learn: ✅ Why followers and views don’t equal revenue ✅ The difference between influencer content vs business growth content ✅ The “3 C’s” framework: connection → conversation → conversion ✅ How to structure your content for top, middle, and bottom funnel ✅ Why most people fail on Instagram (and don’t even realize it) ✅ How to optimize your profile for SEO + credibility instantly ✅ The biggest mistake business owners make with their bio ✅ How to turn your Instagram into a lead-generating machine ✅ Why engagement (not posting) is what actually moves the needle 🔥 Key Takeaway Social media isn’t about attention… it’s about intentional strategy. If your content doesn’t: 👉 Attract the right people 👉 Build trust 👉 Guide them toward action …it won’t convert. As shared in this episode, the goal is to build a community that feeds your business for life—not chase temporary views. 💡 Action Steps You Can Start Today: 📱 Optimize your Instagram name + bio for search (SEO matters) 🎯 Focus your content on ONE clear niche 📊 Structure your content: 40% awareness / 40% trust / 20% conversion 💬 Start real conversations (comments, DMs, engagement strategy) 🚀 Treat social media like a business tool—not entertainment 🌎 Follow Alaisja on Instagram: https://www.instagram.com/socialgirlmarketing_/ Have a topic you’d like us to highlight? Please share with us via email at [email protected]. Visit us online: https://bnisd.comBNI is the world's most successful organization of its type in the world. Members pass millions of referrals which translates to billions of dollars in business.BNI San Diego(619) 255-2620Visit a chapter: https://bnisd.com/en-US/findachapter

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