Boardroom Insights with Dr. Alan O'Neill
What Gen Z Wants: Shoppers, Buyers & the Brands They Cancel
24 Jul 2025
Gen Zs Part 2. This episode explores how they behave as customers (B2C) or as buyers (B2B). In this episode, Alan O’Neill unpacks what Gen Z really wants — and why their expectations matter more than ever for both B2C and B2B leaders.From Patagonia to Shein, Starbucks to Shopify, Gen Z are calling out inauthentic brands and rewarding the ones who live their values.You’ll learn:Why values, transparency, and experience are non-negotiablesWhat B2B leaders can do now to avoid being seen as outdatedAnd why Gen Z will shape your next generation of buyers🎧 Listen now📘 Download the free 7 Steps to Profit eBook at 7stepstoprofit.com
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