Discover the Secret Storytelling Formula That Turns Words into SalesUnlock The Storyteller Secrets and turn boring unprofitable marketing into messages people remember, trust, love, and buy from. Make your business unforgettable in just a few minutes.The Storyteller Secrets helps anyone selling any book, program, or service to tell stories that help them sell more, promote more, and build trust with strangers as well as followers.A Publishing House Needs StoriesMy first AI pass-through on this sales letter included no stories. That happens so often with AI.But stories are important if you actually want to make sales. Stories convince people. Stories give people confidence in what you have to sell.When I consulted with Unity House, the book publishing division of Unity Church, I was surprised that they weren’t selling more books. They published a small magazine, Daily Word, with 4 million subscribers. They published another magazine with 200,000 subscribers. And, yet, they were selling few than 10,000 copies of most of their books. After reading six of thei books, I discovered why the books weren’t selling. The authors did not tell stories. Without stories, the books had little to no word-of-mouth. Without stories, no one was telling their friends - Hey, you gotta read this book. It’s incredible! The books weren’t being passed along.Without that word-of-mouth, they sold a lot less books than they had expected to sell.Sell Benefits, Not FeaturesI have another client who keeps adding new features to his offer. As a result, he never actually launches his product (a good product, by the way). He has kept adding features for over two years!I keep telling him. Stop adding features. Start selling benefits!. And the best way to sell benefits is to tell stories. Stories provide heart and soul to your sales letters, blog posts, podcasts, videos, courses, and more. Stories invoke trust.And, of course, launch your course. Launch it now. Even if it’s not perfect yet. Give people a chance to buy into your offering. You can always make it better. You can always upgrade it.Summit Presenters and Speakers Need StoriesLast week, I attended a summit. One of the things I’ve noticed about summits is that two or three of the speakers or presenters are good at telling stories and giving examples. The other 10 to 15 primarily talked about abstract ideas and facts with few or no stories.I quickly learned which speakers were storytellers and which people simply presented facts. Guess which speakers I will be following, which speaker’s emails I’ll pay attention to, and which speaker’s offerings I am most likely to sign up for (and pay for!).Double Sales — Tell Me What It Will Do for Me!AppSumo is a wonderful online store that features various apps, software, and services that can help individuals and businesses to do things in better ways. Sadly, to sell these services, AppSumo creates videos that talk about the programs and services they sell, but their videos focus on what the app does, what it does, what it does. Over and over again, all features, few benefits.I swear, if they simply featured more stories on how people are actually using these programs to change their lives or build their businesses, they’d double sales!Sell High-Ticket Courses and Services with StoriesMy friend, Mike Koenigs, has been selling high-ticket items for more than 25 years. He does that by telling success stories — how customers are using his courses and services to get more done in less time, to sell more products and services, to build their success to the highest order.His stories inspire customers to buy his services. His stories move people to act. His stories make a difference. Your stories can also sell. Your stories can also make a difference!Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

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