Here is some writing advice from Thom Merrilin, a storytelling character from A Memory of Light, book 14 of The Wheel of Time series by Robert Jordan and Brandon Sanderson. I put it into a song. Source: https://bookmarketingbestsellers.com/writing-advice-from-the-wheel-of-time-seriesGreat Ballads lyricsIf you use the words people expectthey grow boredA great ballad needs to be unexpectedNever be expectedNever be expectedWhen people start to expect youwhen they start to anticipateYour flourishes and your bowsTo look for the ball you had hiddenThrough sleight of handOr to smile before you reachedThe twist line of your taleWhen such are the expectationsit is time to pack up your cloakbow once for good measureand stroll awayAfter all, that was whatthey’d least expect you to dowhen all was going wellIf you use the words people expectthey grow boredA great ballad needs to be unexpectedNever be expectedA great ballad needs to be unexpectedStroll awayStroll awayStroll awayA great ballad needs to be unexpectedGood-byeGood-byeBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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