What’s your author brand saying about you right now? Not sure? Don’t have one? Well guess what you do. Because your brand is out there, whether you want it to be or not. In this episode, Penny and Amy unpack and demystify the author brand - because it's really not as complex as you may think. We'll look at tips to easily create your "look" or brand as well as a few things you may not have even considered! Join us, won't you? August Promotion:A lot of companies offer Amazon Optimization – we do it better.Most people don’t realize Amazon is a search engine – and it needs to be treated like a search engine – not simply an online bookstore.Keywords and categories may seem obvious when picked the old fashioned way, but Amazon is cutting edge, so are its systems, and its shoppers know what they want and they don't want to waste time. Third party apps and keyword aggregators are not the answer to figuring out how real people are using Amazon to find books they actually end up buying.But fortunately for you, we’ve figured it out.Save $100 by using code AUGUSTPODCAST.Find out more here! Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll! 📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number! Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches. Please leave a review on Apple Podcasts! Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the podcast: Click on the stars to give the podcast a rating. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Can't use Apple Podcasts? Email us your review and we'll put it on our website: inf...

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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