We love creativity, but sometimes there's such a thing as "too creative." When authors are looking for readers, they sometimes want to dip into other, nearby markets - and we're here to tell you there's a right way and a wrong way to do that. In this episode Penny and Amy unpack the pitfalls of not understanding who your real markets are, and why and how to stay laser focused on who your audience is!March Promotion:Rate and leave a review for the show, forward a confirmation or screenshot of your live review to [email protected] and get a free email coaching session where you'll get to ask 5 of your most pressing book marketing and promotion questions!Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll! 📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number! Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches. Please leave a review on Apple Podcasts! Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the podcast: Click on the stars to give the podcast a rating. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Can't use Apple Podcasts? Email us your review and we'll put it on our website: inf...

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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