Serves as a guide for businesses and marketers to effectively leverage social media platforms. It emphasizes a strategic approach, comparing marketing to boxing where "jabs" are valuable, engaging content and "right hooks" are direct calls to action. The text explores the nuances of various social media channels like Facebook, Twitter, Pinterest, Instagram, and Tumblr, offering best practices and critiques of real-world examples. Ultimately, the author champions consistent effort, understanding of platform-specific contexts, and the creation of "micro-content" to build authentic connections and drive business results in an evolving digital landscape.You can listen and download our episodes for free on more than 10 different platforms:https://linktr.ee/book_shelterGet the Book now from Amazon:https://www.amazon.com/Jab-Right-Hook-Story-Social-ebook/dp/B00BATNNZY?&linkCode=ll1&tag=cvthunderx-20&linkId=6327317c589c3a312a8f37f64e4143e0&language=en_US&ref_=as_li_ss_tlProduced by:https://www.podcaistudio.com/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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