In this episode of the Books, Business, and Mindset Podcast, certified creativity coach Jen Graybeal delves into effective marketing strategies for authors. Focusing on the four Ps—Product, Price, Place, and Promotion—Jen highlights the importance of distinguishing between strategies and tactics. The discussion includes practical tips on diversifying product offerings, setting appropriate pricing, choosing the best sales platforms, and utilizing effective promotional tactics. Listeners also get insights on the significance of newsletters, social media, and events in building a strong marketing plan. 00:00 Introduction to the Podcast00:23 Understanding Marketing Strategy vs. Tactics03:38 The Four Ps of Marketing04:56 Product: More Than Just Books09:40 Place: Where to Sell Your Books14:01 Price: Setting the Right Value17:03 Promotion: Connecting with Readers38:45 Final Thoughts and ConclusionWork It: A 6- Week Coaching Intensive for Authers Information, registration, testimonials: https://www.jentheeditor.com/work-it Where to find Jen Website: https://www.jentheeditor.com/All the socials: @jentheeditor Subscribe to Jen's newsletter for Author Marketing and Mental Health tips https://www.jentheeditor.com/subscribe

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related