Episode 74: What's in your bale? Quality transparency and trust with Tim Ford

Join us for a conversation with Tim Ford, founder of Feed Central and now at the helm of LocalAg, two national platforms transforming how hay, grain, and agricultural supplies are bought and sold across Australia. Tim shares how frustration with outdated systems led to the creation of Feed Central, now the country’s largest independent fodder marketplace, and how that same vision is driving LocalAg, a national online trading platform for everything from seed to machinery. We explore how trust is built through quality standards, what makes a successful transaction in agriculture, and why technology only works when it’s backed by people who truly understand the paddock. Tim also discusses the challenges of scaling trust in a digital world, the importance of grading and traceability, and how both Feed Central and LocalAg are helping producers and buyers get a better deal without losing the human connection.   Disclaimer The information provided in this podcast is general in nature and does not in any way constitute financial, investment, accounting, tax, or legal advice. You should always consult with relevantly qualified and licensed professionals for advice tailored to your specific situation and requirements. The opinions expressed are our own and do not reflect those of our sponsors or any third parties.

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