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Bootstrapped Giants

He's controlling ChatGPT responses

12 May 2025

Description

[00:00:36] Intro: ChatGPT as a traffic driver and Chirag’s early insight[00:01:48] Revenue Numbers and Profitability of Taco[00:02:24] Personal investment strategy and non-AI assets[00:03:36] How Chirag uses AI agents to replace writers and boost efficiency[00:05:42] What makes Taco a true AI-powered agency[00:07:03] Tracking brand rankings inside ChatGPT and Perplexity[00:08:33] Tools used to measure AI visibility and rankings[00:09:18] How to rank higher in AI search engines like GPT and Perplexity[00:10:30] Paid placement strategies in high-authority sites to boost AI visibility[00:11:06] Why AI search traffic converts better than Google[00:12:36] Chirag’s backstory: discovering SEO through Neil Patel and Mixergy[00:14:15] Cold-emailing Neil Patel and landing a $10K/month contract[00:15:27] Lessons from working with Neil and getting exposure to high-performers[00:17:06] Transitioning to CMO at Medley and moving into healthcare marketing[00:18:36] Failed Facebook campaigns and what really worked to reach doctors[00:22:39] Medley’s collapse and fraud charges against executives[00:25:21] Leaving Medley to care for his mom during cancer treatment[00:26:06] Why Chirag founded Taco based on gaps he saw in SEO agencies[00:27:54] Belief that search is changing—not dying—with rise of LLMs[00:28:48] Re-embracing SEO as a valuable, evolving skillset[00:30:00] Getting first customers through referrals and agency partnerships[00:32:06] Using relationships to close deals instead of competing on services[00:33:00] Discovering Mutual Intro from Jesse’s post and seeing results[00:34:57] Why he needed a repeatable customer acquisition system[00:36:00] Cold outreach stories from college and early networking[00:37:30] Setting up Mutual Intro infrastructure with just 2 people[00:39:27] Becoming systems-oriented and building processes[00:41:42] Joining the sales accelerator and breaking down the ROI[00:42:54] Generated nearly $1M in run-rate revenue from Mutual Intro alone[00:43:03] Future of AI search vs. Google’s market position[00:45:09] Why Google can’t rush into full AI interface without risk[00:47:06] Search behavior is fragmenting—more room for new players[00:48:27] Why now is a land grab moment in AI search optimization[00:49:21] SEO history repeating in the age of LLMs[00:49:57] Organic optimization matters more than ever in AI-led search[00:50:42] Closing thoughts and Taco’s vision moving forward

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