In Episode 121, John Engel and Roberto Cabrera step away from pure market analysis to focus on the life behind the business plan. Joined by Jerri Udelson, one of the first credentialed Master Coaches and founder of International Coaching Week, and Ken Tutunjian, longtime leader at Coldwell Banker Boston, this episode helps agents, entrepreneurs, and sales professionals design not just a stronger business for 2024—but a more fulfilling life. Episode Highlights Beyond Transactional Sales Jerri challenges the audience to shift from purely transactional goals (“more sales, higher numbers”) to strategic planning rooted in values, purpose, and sustainability. Creating a Business and a Life You Love As co-authors of Beyond the Sale—for Real Estate Agents—How to Create a Great Business and a Life You Love, Jerri and Ken share frameworks for aligning professional growth with personal fulfillment. Coaching & Leadership Jerri discusses her coaching philosophy—direct, insightful, and intuitive—while Ken reflects on his decades managing hundreds of agents in Boston’s luxury market. He emphasizes mentorship, balance, and the importance of being an advisor, not just a manager. Practical Takeaways for 2024 Together, they offer actionable tools for real estate professionals: how to craft business plans that account for both sales goals and well-being, why mentorship and community engagement matter, and how to ensure that growth doesn’t come at the cost of happiness. Episode page: Boroughs & Burbs 121 – Beyond the Sale: Life You Love Links & Social Guests: Jerri Udelson — EntrepreneurialCoaching.com • LinkedIn Ken Tutunjian (Coldwell Banker) — Coldwell Banker Profile • LinkedIn Hosts: John Engel — IG: @jengel199 • LinkedIn Roberto Cabrera — IG: @rcabrera1 • LinkedIn Related Episodes (verified) Luxury Car Edition | Ep. 145 Zen Home Design for Wellness & Luxury Living | Ep. 193 The Wealth Report 2024 (Knight Frank) | Ep. 138 ADUs: The Perfect Housing Solution? | Ep. 130 Keywords: #businessplanning #coaching #realestate #worklifebalance #ColdwellBanker #entrepreneurship #mentorship #growthstrategy #BeyondTheSale #boroughsandburbs

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“What did the council decide on item 42?” — answered with the speaker and the moment.