Today we're visiting with Holley Simmons, owner of She Loves Me in Washington, D.C. Holly's background is in journalism and she worked as a Food Reporter for The Washington Post before finding her way to floristry. Join us as we talk about: how terrariums led her from a career as a food reporter to opening a flower shop her willingness to make mistakes as long as they result in lessons learned running a flower delivery business vs. a retail business moving away from the mindset hangup of "I'm just a florist" the importance of staying connected to your community her best tip on approaching others about collaborating the one promotion that caused her delivery business to explode during the pandemic opening 2 retail flower shop locations at once working with a broker to find a suitable retail space and negotiate the lease visual merchandising tips the importance of having business systems in place the Forever Yours Collection, her a la carte wedding service LINKS MENTIONED IN EPISODE 84: Alyssa Lytle | Color Theory Design Co | Flowering Minds Natalie Gill | Native Poppy (BB Podcast Ep. 46) Sweet Root Village | Simply Sweet Root (BB Podcast Ep. 69) We Are Family Craigslist The E-Myth Of Place Ayuda | Supporting Immigrant Children in Need Paisley Creamery | owned by Erika Pierson LEARN MORE ABOUT SHE LOVES ME HERE: Website | Instagram | Facebook | Design Sponge Feature The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more. Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee) BB Podcast Sound Engineer: Grayson McGee Music & Voiceovers: Landon McGee

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related