Today we're sitting down with Marco Groot, CEO of Hilverda De Boer USA to discuss: his childhood growing up in Holland and the role flower farming played in his formative years why he has a life-sized cutout image of Elvis in his office why he decided to go the 'trade' route rather than the 'farming' route in the floral industry how one summer changed the course of his life and landed him in the US how the Dutch Flower Auction works why it's sometimes difficult for family farms to change hands from one generation to another the Hilverda De Boer Webshop and mobile app (Just go to the app store on your device and search for 'Hilverda De Boer B.V.') how Hilverda De Boer can aid designers in sourcing blooms for destination weddings logistical details of flower deliveries how he and his partners continue to grow the company with their clients in mind what he looks for in a salesperson when hiring

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